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How to Create the Ultimate TikTok Marketing Strategy 9 Steps

Some look for dog videos, while others want to watch celebrities dance. TikTok has various advertising options to help you reach your goals. Whether you want to drive traffic to your website, find new leads, or grow your audience, the platform has robust advertising capabilities. These influencers know what they’re doing, so don’t panic if you don’t have a TikTok content strategy nailed down yet.

Now, before we get into the differences between each of these, it’s important to note that paid TikTok ads are more expensive than ads on most other social media platforms. Doing a TikTok live broadcast is an excellent way to connect with your audience and create a different form of content. TikTok Lives can be used strategically in your marketing strategy to help you promote and sell specific products. If you want to ensure more people watch your content, then you can use TikTok ads. The upside to using ads is that you can get a lot of views and engagement on important content before you even have a following.

This is a great win-win, but you’ll want to make sure you’re only working with influencers that are hyper-relevant to your niche. For example, beauty brands would only want to partner on a project like this with a highly well-known makeup artist. Unless you’re already an avid TikTok watcher, spend some time getting to know the platform and looking at the types of videos that pop up on your “For You” page. Ready to dive in and learn more about how to create a strategic planning for TikTok success and build a large following on the platform? While you likely won’t be “TikTok famous” overnight, these ten tips will help you get on the best path to success. We’ve also summarized our best Tiktok marketing tips in this video.

If you’re thinking you have enough social media going on and you don’t need more, we hear you. However, you can always scale back on another platform and dedicate more time to TikTok. Making funny TikTok videos is fine, but all you really want to do is sell products. The ecommerce space is hot right now, especially on TikTok, which has emerged as a winning platform for sales.

Partnering with influencers can help broaden your audience and grow your business’s social proof. Not only that, but the TikTok Influencer marketing industry has become one of the most lucrative and engaging forms of marketing in the digital space. Regardless of your niche or target audience, you’re almost guaranteed to find an influencer whose followers align with your target audience. Influencers and influencer brand partnerships can often be the most successful means to drive significant traction to a brand. For example, ESPN joined TikTok with the intention of gaining views from Gen Z TikTokers, though their typical audience are millennial males.

The more you are able to zone in on your target audience, the more strategically you can create content to match their interests. First, establish your brand’s target audience and ideal customer. Think about their age, their habits, and what their interests are. You should create a detailed target customer profile for this.


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