What Is Digital Marketing?

Digital marketing is the part of advertising that uses web and internet based digital technologies including mobile phones, desktop computers and other technological media and channels to promote various products and services. It provides customers with interactive, real-time information and also allows them to interact with others via social media sites, blogs and forums. The latest trends in this marketing includes search engine marketing, pay per click management and online advertising and promotion. Apart from these, digital marketing also involves promotional activities like email marketing, content marketing, viral marketing, and content networks.

When we talk about digital marketing, it is actually a subcategory of online marketing. The aim of digital marketing is to reach out to potential customers and convert them into actual ones. This can be done by creating digital user experience and product reviews; and posting blogs on the website, social networking on the social media sites and using the keywords and phrases effectively. These are some of the activities that an online marketer should undertake for successful digital marketing of a product or service.

As far as the reach of digital marketing is concerned, it covers the whole spectrum of the web including its various facets like content, videos, images, applications and websites. With the development of new technologies like social media, online community and forums has broadened considerably. Thus, today we find digital marketers working online and offline as well. The challenge faced by traditional marketers is to clearly define their target and the audience reach that is acceptable to them. Let us know more information about  agencia de marketing digital en Oviedo.

Marketing through digital means is a bit different from traditional marketing. Traditional marketing is usually concerned with the print and television advertisements and promotions. They are very restricted in their reach and cannot reach the people at every nook and corner. On the other hand, digital marketing can reach everyone across the world. This is possible because content can be easily shared across different platforms and using digital marketing strategy the message gets to reach the right set of people.

Another major difference between traditional marketing strategies and digital advertising platforms is the cost factor involved. Digital marketing strategies cost a lot less than the traditional ones. The reason behind this factor is that they do not have to pay for the time or money spent on reaching out to the target audience. Thus, it cuts down the costs drastically.

Finally, as far as the response rate is concerned, it is higher for digital marketing campaigns than any traditional form of advertising. This means that more people are responding to the marketing campaigns. So, it can be concluded that digital marketing has taken over the role of advertising the product or service effectively and at affordable costs.